The Archies - Production

Production

A set of studio musicians were assembled by Don Kirshner in 1968 to perform various songs. The most famous is "Sugar, Sugar", written by Jeff Barry and Andy Kim, which went to #1 on the pop chart in 1969, sold over six million copies, and was awarded a gold disc. In Billboard's Hot 100, it was ranked as the number one song of that year, the only time a fictional band has ever claimed Billboard's annual Hot 100 top spot. Other Top 40 songs recorded by The Archies include "Who's Your Baby?" (U.S. #40), "Bang-Shang-A-Lang" (U.S. #22), and "Jingle Jangle" (U.S. #10). "Jingle Jangle" also sold over one million copies, garnering a second gold disc award.

Male vocals for the fictional Archies group were provided by The Cuff Links' lead singer Ron Dante and female duet vocals were provided by Toni Wine. Wine, who was only paid for the recording session and quit the group when the song became a huge hit, was succeeded in 1970 by Donna Marie, who in turn was replaced on the final recordings by Merle Miller. The only Archies song not to feature Ron Dante on lead was 1971's "Love Is Living In You", sung by Richie Adams. The last single, released 1972, was "Strangers in the Morning"; its B-side song was "Plum Crazy".

Jeff Barry, Andy Kim, Ellie Greenwich, Susan Morse, Joey Levine, Maeretha Stewart, Bobby Bloom and Lesley Miller contributed background vocals at various times, with Barry contributing his trademark bass voice (portrayed as being sung by Jughead in the cartoon) on cuts such as "Jingle Jangle", "Rock 'n' Roll Music", "A Summer Prayer For Peace" (which hit number one in South Africa and Scandinavia in 1971), and "You Little Angel, You". Musicians on Archies records included guitarist Hugh McCracken, bassists Chuck Rainey and Joey Macho, keyboard player Ron Frangipane, and drummers Buddy Saltzman and Gary Chester.

Most of the Archies' songs were produced, written or co-written by Neil Goldberg and Jeff Barry. The following list of thirty-one titles was all written, arranged, directed and produced in the studio, solely by Neil Brian Goldberg, who also played rhythm guitar, was session leader, and sang background on a number of the tracks.

The Archies' records were initially released on the Calendar Records label, but the name was shortly thereafter changed to Kirshner Records.

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    The problem of culture is seldom grasped correctly. The goal of a culture is not the greatest possible happiness of a people, nor is it the unhindered development of all their talents; instead, culture shows itself in the correct proportion of these developments. Its aim points beyond earthly happiness: the production of great works is the aim of culture.
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