The American Spectator - 2000s

2000s

As shortfalls continued, George Gilder, a longtime supporter of the magazine who was newly wealthy from an Internet business, purchased the magazine with the goal of turning it into a profit-making glossy with significant media buzz. Numerous staff members, demoralized by the ever-looming budget crises, were laid off or departed after Joshua Gilder and Richard Vigilante took the reins and vowed to reach a new technology- and business-savvy audience. Circulation and budget losses continued and even increased in the Gilder era, and at one point the entire Washington-based staff other than Tyrrell and executive editor and web site editor Wladyslaw Pleszczynski were laid off as operations were moved to Massachusetts, where the rest of George Gilder's businesses were based. In 2003, George Gilder, who had lost most of his fortune with the bursting of the Internet stock bubble, sold the magazine for $1 back to Tyrrell and the American Alternative Foundation, the magazine's original owner (the name was later changed to the American Spectator Foundation). The magazine then moved operations back to the Washington, D.C. area. Later that year, former book publisher Alfred S. Regnery became the magazine's publisher. By 2004, circulation hovered at around 50,000.