The Advertising Club of New York - Origins

Origins

In 1896, a group of eight advertising men in New York City began meeting for lunch on a regular basis to share ideas on the business that sustained them. They called themselves the Sphinx Club, and in 1906 the growing group incorporated as the Advertising Men's League, ultimately becoming The Advertising Club of New York in 1915.

Most of The Ad Club's early years were spent at the landmark Stanford White building at 23 Park Avenue, where Ad Club members, including the young Bill Paley, J.C. Penney, and Bill Bernbach, conducted business in the main dining room over lunch.

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