Initiatives
- 1906: The first formal course in advertising to be offered by an educational institution at New York University (NYU).
- 1911: The first supporter of the "truth in advertising" program, which remains a hallmark of consumer protection, and formed the first "Vigilance Committee", which evolved into today's Better Business Bureau.
- 1923: Held the first-ever advertising exposition at the 71st Regiment Armory to much acclaim, with an attendance of over 58,000.
- 1949: Founded the Advertising Hall of Fame immortalizing 10 giants of our industry the first year, and many more until it was turned over to the American Advertising Federation in 1973.
- 1964: Founded the International ANDY Awards to recognize creative excellence in advertising and to raise the standards of craftsmanship in industry.
Read more about this topic: The Advertising Club Of New York
Famous quotes containing the word initiatives:
“It is well known, that the best productions of the best human intellects, are generally regarded by those intellects as mere immature freshman exercises, wholly worthless in themselves, except as initiatives for entering the great University of God after death.”
—Herman Melville (1819–1891)