Texas Music Office - Development of The TMO

Development of The TMO

In March 1991 the TMO published the first of 16 annual editions of the Texas Music Industry Directory (TMID). The TMID, released concurrently with SXSW, went from 199 pages with 1169 listings in 1991, to 432 pages with 15,278 listings in its final edition in 2006. The TMID referenced 96 different types of music business and was edited by Monahan with assistance of publication coordinators Deb Freeman (1991-1998), Jodi Jenkins (1999-2004), and Andrew Leeper (2005-2006).

In 1994, Monahan joined Austin area artist manager Carlyne Majer, Asleep at the Wheel band leader Ray Benson, SXSW director Roland Swenson, and City of Austin music liaison Bob Meyer to bring the National Academy of Recording Arts and Sciences to Texas in 1994: the first new chapter in 22 years. That same year, the TMO created its first annual calendar of annual live music events, and in 1995, the TMO collaborated with the Texas State Library & Archives Commission to create its first website, www.governor.state.tx.us/music.

In 1999, the TMO created the first statewide referral network for Mariachi Education and Mariachi Talent. Also in 1999, the TMO collaborated with University of Texas School of Law Fellowship recipient Kate Hayman to produce Getting Started in the Texas Music Business. This online publication provides answers to basic legal and business questions associated with the music industry. The 2011 edition has been expanded to cover many Internet-related topics, including digital music copyright law.

The TMO brought together the Texas State Historical Association and Texas State University's new Center for Texas Music History to publish The Handbook of Texas Music, an encyclopedia of the state's rich musical history and heritage in 2001. That same year, the TMO began its annual Capitol Salute to Texas Music, a reception during South by Southwest bringing together state legislators with music industry leaders to discuss music opportunities and to hear Texas legends such as Johnny Gimble, W.C. Clark, Junior Brown, Randy Garibay, Reckless Kelly, Ryan Bingham, and Hayes Carll.

In 2002 the TMO created the Texas Music History Tour, an online guide to the large number of classic Texas music venues and historical music sites. The Texas Legislature passed a bill authored by former Sam Lightnin' Hopkins' bassist Rep. Ron Wilson (D-Houston) creating an Enjoy Texas Music special license plate, which Governor Rick Perry signed into law in 2003. $22 of the $30 extra fee goes into a TMO-administered fund that awards grants to schools to purchase musical instruments and lesson from Texas retailers and instructors.

In 2005, the TMO worked with Austin attorney Cindi Lazzari to expand to musicians the protections enjoyed by visual artists during bankruptcy proceedings. With the assistance of Texas Women for the Arts and the Texas Cultural Trust, the TMO created the Intermediate Masters Program in 2007 benefiting a Texas music student's graduate studies.

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