Advertising
Tetley's advertising suffered during the 1980s when its television advertisements focussed too heavily on a folksy, old fashioned idea of Yorkshire life. From 1999 - 2006 Tetley used "Smoothly Does It" as its slogan. In 2006 the slogan became 'Don't Do Things By Halves'. Following a break for a number of years from television advertising, Tetley returned to the screens in October 2010 as a sponsor of evening programming on ITV4.
In 1920, the huntsman logo was introduced. In 2000 Tetley's dropped its traditional huntsman logo, due to growing anti-hunt feelings in the UK, but in 2010 the image was revived.
Read more about this topic: Tetley's Bitter
Famous quotes containing the word advertising:
“The growing of food and the growing of children are both vital to the family’s survival.... Who would dare make the judgment that holding your youngest baby on your lap is less important than weeding a few more yards in the maize field? Yet this is the judgment our society makes constantly. Production of autos, canned soup, advertising copy is important. Housework—cleaning, feeding, and caring—is unimportant.”
—Debbie Taylor (20th century)
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—Ellen Goodman (b. 1941)