Advertising
Tetley's advertising suffered during the 1980s when its television advertisements focussed too heavily on a folksy, old fashioned idea of Yorkshire life. From 1999 - 2006 Tetley used "Smoothly Does It" as its slogan. In 2006 the slogan became 'Don't Do Things By Halves'. Following a break for a number of years from television advertising, Tetley returned to the screens in October 2010 as a sponsor of evening programming on ITV4.
In 1920, the huntsman logo was introduced. In 2000 Tetley's dropped its traditional huntsman logo, due to growing anti-hunt feelings in the UK, but in 2010 the image was revived.
Read more about this topic: Tetley's Bitter
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