History
In 1822, brothers, Joseph and Edward Tetley, sold salt from a pack horse in Yorkshire. They started to sell tea and the venture became such a success that they set up as tea merchants, "Joseph Tetley & Co.", in 1837. They relocated to London in 1856 and set up "Joseph Tetley & Company, Wholesale Tea Dealers". It was the first company to sell tea in tea-bags in the United Kingdom in 1953.
The Tetley Group was created in July 1995 as a result of a buy-in management buy-out, when a group of investors bought the worldwide beverage business from Allied Domecq. The Tetley Group was bought by India's Tata Group in February 2000 for £271 million. It was one of the largest overseas acquisitions by an Indian company at that time. Tata Group is one of India's largest business conglomerates comprising more than 100 companies including Tata Global Beverages. The acquisition has helped Tata's business ambitions to hold a global tea company. As India reduces import duties on tea, Tata Global Beverages has offset its reduced share of the domestic market by gains in Europe and North America.
In 1952, in an early example of cross-promotion, Petula Clark's single "Anytime Is Tea-Time Now" was used to advertise Tetley on Radio Luxembourg.
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