Licensing and Merchandising
Among the many licensed Terrytoons products are comic books, with the company's characters initially licensed to Timely Comics, a predecessor of Marvel Comics, in the early 1940s. Later, St. John Publications took over the licensing, publishing comics featuring such characters as Mighty Mouse, the magpies Heckle and Jeckle, Gandy Goose, and Little Roquefort. The first such St. John comic was Mighty Mouse #5 (Aug. 1947), its numbering taken over from the Timely run. St. John's Terrytoons comics include the field's first 3-D comic book, Three Dimension Comics #1 (Sept. 1953 oversize format, Oct. 1953 standard-size reprint), featuring Mighty Mouse. According to Joe Kubert, co-creator with the brothers Norman Maurer and Leonard Maurer, it sold an exceptional 1.2 million copies at 25 cents apiece at a time when comics cost a dime.
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