Popular Culture
The concept of terroir has been discussed in several films and television shows. Jonathan Nossiter's 2004 documentary, Mondovino, explores the globalization of the wine business, and features interviews with a number of small producers, mostly French, who talk about terroir. In the 2006 BBC series, Oz and James's Big Wine Adventure, one episode is almost entirely devoted to Oz Clarke teaching James May about terroir. At the end of the episode, May identifies three wines successfully, placing them in the correct order on the basis of the quality of terroir they come from.
Les Blank and Gina Leibrecht's 2007 documentary, All In This Tea, explores the importance of terroir and organic growing methods for the quality and future sustainability of the Chinese tea market. Terroir is also a frequent topic of discussion in the Japanese wine comic Les Gouttes de Dieu. The films French Kiss and A Good Year also makes references to terroir. Terroir recognition is a plot turning point in the French comedy L'aile ou la cuisse (The Wing or the Thigh) of 1976 with Louis de Funès.
In some Asian countries, terms like terroir or marriage have been popularised in Japanese manga. A 2008-09 Korean television series, most of whose leading characters work with wine, is titled Terroir after the main setting, a wine restaurant in turn named for the concept.
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