"Tequila Worm" Myth
It is a misconception that some tequilas contain a "worm" in the bottle. Only certain mezcals, usually from the state of Oaxaca, are ever sold "con gusano" ("with worm"), and that only began as a marketing gimmick in the 1940s. The worm is actually the larval form of the moth Hypopta agavis, which lives on the agave plant. Finding one in the plant during processing indicates an infestation and, correspondingly, a lower-quality product. However, this misconception continues, despite effort and marketing to represent tequila as a premium liquor – similar to the way Cognac is viewed in relation to other brandies.
Read more about this topic: Tequila
Famous quotes containing the words worm and/or myth:
“Alas! and did my Saviour bleed,
And did my Sovereign die?
Would he devote that sacred Head
For such a worm as I?”
—Isaac Watts (1674–1748)
“Myth is the hidden part of every story, the buried part, the region that is still unexplored because there are as yet no words to enable us to get there.... Myth is nourished by silence as well as by words.”
—Italo Calvino (1923–1985)