Impact
Anecdotal evidence suggests that Ten Thousand Villages has had life-altering effects on its artisan partners. Its fair trade practices directly support tens of thousands of artisans around the world. In 2009 the company conducted their “One Reason Why” campaign which showcased some of these anecdotal stories. The campaign revolved around printed and digital materials (such as bookmarks and DVDs) that presented artisans’ “one reason why” fair trade had made a difference in their lives. Also, some of the generally small artisan groups or families have transformed into full fledged businesses that employ hundreds to thousands of people. However, despite this evidence, little research has been conducted to determine the quantitative impact of Ten Thousand Villages and its worldwide fair trade partnerships.
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