Modern Game
Modern American ten-pin bowling is most closely related to the German nine pin game Kegeln. Germans were instrumental in fostering the game's popularity as they formed their own bowling clubs both before and after the American Civil War. The first indoor bowling alley was Knickerbockers of New York City, built in 1840. The Brunswick Corporation's addition of bowling equipment to their product line also served to increase the sport's popularity. In 1914 Brunswick replaced their line of wooden bowling balls, mostly made with lignum vitae, with hard rubber Mineralite bowling balls. The change was met with great approval. Since being brought to the United States from Europe, ten-pin bowling (a modern version of the game of skittles) has risen in popularity as its technology has improved. The sport is most popular in the United Kingdom and the United States. Both nations maintain national regulatory organizations that govern the sport's rules and conduct, and many of those countries' best players participate in tournaments on both the national and international stage. Because of the rise in popularity, many companies are now making bowling balls and apparel for professionals as well as for recreational bowlers. Bowling has also become more prevalent in the media in recent years, with the continued popularity of bowling publications and the appearance of films centred around the culture of the sport. However, the sport continues to face challenges in garnering mainstream coverage of the athletic aspects of the game.
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