Popularity of Terrestrial TV Stations
The audience share achieved by each terrestrial channel in Thailand is shown in the first table below. The second table shows the share each channel receives of total TV advertising spending. BBTV CH7 is both the most popular and most commercially successful station with just under 50% of the total audience followed by TV3 at just under 30%. The other terrestrial stations share the remaining 20% of the TV audience between them.
Audience Share:
| TV Station (Operator) | 2005 | 2006 | 2007 | 2008 | 2009 | 2010 | 2011 1H |
|---|---|---|---|---|---|---|---|
| BBTV CH7 | 42.4 | 41.3 | 42.0 | 44.7 | 45.4 | 43.8 | 47.5 |
| TV3 | 24.5 | 25.6 | 29.5 | 26.8 | 27.7 | 29.5 | 29.0 |
| TV5 | 8.1 | 7.3 | 6.7 | 7.6 | 8.6 | 8.0 | 6.9 |
| Modernine TV | 10.3 | 10.2 | 9.2 | 9.6 | 9.9 | 9.7 | 9.2 |
| NBT | 2.9 | 3.0 | 2.4 | 4.9 | 3.4 | 3.4 | 2.4 |
| Thai PBS | 11.8 | 12.6 | 10.2 | 6.1 | 4.9 | 5.6 | 5.0 |
Market Share - Share of total TV advertising spending:
| TV Station (Operator) | 2005 | 2006 | 2007 | 2008 | 2009 | 2010 | 2011 1H |
|---|---|---|---|---|---|---|---|
| BBTV CH7 | 28.0 | 27.4 | 27.7 | 31.0 | 28.0 | 31.0 | 31.7 |
| TV3 | 20.8 | 22.2 | 22.5 | 28.0 | 28.0 | 27.0 | 27.0 |
| TV5 | 16.5 | 16.0 | 15.9 | 20.0 | 20.0 | 18.0 | 17.7 |
| Modernine TV | 13.9 | 14.4 | 14.5 | 17.0 | 19.0 | 20.0 | 20.0 |
| NBT | 2.3 | 2.8 | 2.6 | 4.0 | 4.0 | 4.0 | 3.6 |
| Thai PBS | 18.5 | 17.3 | 16.9 | 0 | 0 | 0 | 0 |
Read more about this topic: Television In Thailand
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