Teenage Mutant Ninja Turtles II: The Secret of The Ooze - Merchandising

Merchandising

The Teenage Mutant Ninja Turtles franchise was arguably at the height of its popularity around the time that The Secret of the Ooze was released in theatres. A number of tie-ins were brought out alongside the release of the film. A new line of toys were introduced for the release of the film, including "Movie Star" toys of all four turtles, with the box art depicting stills from the film, as well as a cartoon rendition of the turtles gathered around a canister of ooze in the top right corner of the package. In contrast to the usual Turtles' figures, the film series figures were softer and more rubbery, to better reflect the look of the animatronic costumes used in the films. They also featured ball joints at the neck, shoulders, and hips, and each figure came with a small, plastic canister with a sticker of "Ooze" wrapped around them. An official film adaptation was also released by Eastman and Laird.

Figurines of Super Shredder, Tokka and Rahzar were also available, though they were not as closely aligned to the film as the four turtles were. The Playmates company produced the figurines. The Turtles franchise had by now also immersed itself into the food industry, with characters from the franchise appearing on numerous food products. Royal Gelatin Desserts adapted the "Ooze" name into their product, and featured the Turtles on the packages. The boxes included various recipes involving ooze in some form.