Teen Idol - 1950-1960s

1950-1960s

The great success of young rock stars like Elvis Presley and Pat Boone, film stars like James Dean and Sal Mineo in the 1950s, as well as the wider emergence of youth subcultures, led promoters to the deliberate creation of teen idols such as Frankie Avalon and Fabian — and to artists who deliberately cultivated a (safer) idol image, like Paul Anka.

Anka initially modelled himself on a particular generic type, the teen idol carried on the process ... of changing the image of male youth ... from wild to mild, by providing a cleaner, more wholesome image of masculinity than that of the previous era's rebellious rockabilly heroes .... —

Post-war teens were able to buy relatively inexpensive phonographs — including portable models that could be carried to friends' houses — and the new 45-rpm singles. Rock music played on 45s became the soundtrack to the 1960s as people bought what they heard on the radio. The great majority of the music being marketed to 1950s teens was being written by adults, but 1960s teens were increasingly appreciating and emulating artists closer to their own age, to teen fashion, and to lyrics which addressed their own concerns. Their parents worried about their attraction to artists (and DJs) who were edgy and rebellious. Faces on magazines fed fans; fans buy records, see films, watch TV and buy fashions.

Marketing of the teen idol generally focuses on the image.... The teen idol is structured to appeal to the pre-teen and young teen female pop audience member and children in general.... are commodified in forms and images that are relatively non-threatening to this young audience and to the ancillary market of parents... The teen idol never appears to be autonomous and therefore never appears to be threatening as an adult; he remains, as long as he is popular, perpetually childlike and dependent. —

Some marketers turned to film and TV for fresh, attractive, 'safe' faces. Tommy Sands's debut in a television film about the phenomenon, The Idol, made a teen idol out of Sands himself. Ricky Nelson, a performer of rockabilly music, also became a teen idol through his parents' television series, The Adventures of Ozzie and Harriet. Some young TV stars were being hustled into studios to make recordings; for example, ex-Mousketeer Annette Funicello became one of the first big female idols as well as The Lennon Sisters whom had cut out dolls and were always on the covers of the gossip magazines; another, Johnny Crawford of The Rifleman, had five Top-40 hits. In 1963, Luke Halpin made a big splash as a teen idol in the television program Flipper. After Bye Bye Birdie was released in 1963, Bobby Rydell became an instant teen tdol.

In the 1960s as situation comedies and dramas on television using child actors became more popular, actors Paul Petersen and Shelley Fabares from The Donna Reed Show, Sally Field of Gidget, Jon Provost of Lassie, Jay North from Dennis the Menace, Sajid Khan of Maya, and Keith and Kevin Schultz known as the "Schultz Twins" on The Monroes all became younger preteen idols and grew into being teen idols.

Likewise, Tommy Steele, The Beatles, The Rolling Stones, and The Beach Boys were teen idols, especially during the earlier part of their careers, although they quickly grew out of that status. The Rolling Stones did it through a more rebellious image, The Beatles did it through their more developed (or "grown up") music. Similarly, Neil Sedaka had two distinct eras of his career, with about a decade in between: one as a teen idol in the 1960s (in which many of his songs note his attraction to 16-year-old girls), and a later career in adult contemporary music. The Cowsills were teen idols and were on every teen magazine cover for many years as well as the show The Partridge Family that was written in their likeness.

All of The Monkees became instant teen idols in the late 1960s after their TV show became an over night success, especially Micky Dolenz and Davy Jones. The English born member of The Monkees Davy Jones was regularly featured in all time teen idol lists. In 2008, Yahoo Music named Jones the number one teen idol of all time, and in 2009 he was ranked second in a list compiled by Fox News. Davy Jones still to this day tends to win many number one's and the top of the list in best teen idol contests.

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