Origin of Brand Identity
Due to the export-oriented nature of its business, and with many of its customers from overseas non-Chinese background having difficulty in pronouncing or spelling the company’s name “Tee Yih Jia”, Tee Yih Jia created a product brand identity and came up with the name “Spring Home”. “Spring” because of spring rolls, its flagship product, as well as the feelings of freshness and new beginnings that it evokes. “Home” is a translation of the last word in the Company’s name “Jia” (家) – the place where most of Spring Home’s products are used.
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