History
The company behind the team, initially named Professional Cycling Denmark, was created in autumn 1996 by former amateur cycling world champion Alex Pedersen, Finn Poulsen (representing Bestseller), Torben Kølbæk and Johannes Poulsen (from Herning CK), and Bjarne Riis (then a Team Telekom rider). The team was built on the team license of Danish amateur team Herning CK, with headquarters in Herning, Denmark, with the goal of being picked for the 2000 Tour de France.
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