History
In the mid-1920s, Walter Dorwin Teague (1883 to 1960) was one of a group of individuals interested in pioneering the design of products for manufacturers as a distinct occupation. The illustrator and typographer departed an advertising career at New York-based Calkins & Holden to establish Teague as a sole-proprietorship in 1926. As one of the first industrial design firms of its kind, Teague's value proposition was to improve the appearance, function and sales of clients' products, thereby strengthening businesses' brand image while translating the era's cultural context through tangible objects.
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