Te Awamutu Today
The main thoroughfare is Alexandra Street, so named because it was once the main road to the town of Alexandra (since renamed to Pirongia to avoid confusion with the town of Alexandra in the South Island).
The town has a large dairy factory, and serves as an important centre in the local dairy industry.
The town is often referred to as "The Rose Town of New Zealand" because of its elaborate rose gardens in the centre of the town. Many local businesses use "Rosetown" in their name, and the symbol of the rose is widely used on local signs and billboards. The local paper, Te Awamutu Courier, has a symbol of a rose in the masthead on its front page.
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Famous quotes containing the word today:
“... today we round out the first century of a professed republic,—with woman figuratively representing freedom—and yet all free, save woman.”
—Phoebe W. Couzins (1845–1913)