Price
Announced as the least expensive production car in the world, Tata aimed for a price of one lakh rupee, or 100,000, which was approximately $2,000 US at the time. Only the very first customers were able to purchase the car at that price, however, and, as of 2012, the price for the basic Nano is around 150,000. Increasing material costs may be to blame for this rapid rise in price.
Compared to the Volkswagen Beetle it has a relatively low price, however. In 1990, a Beetle from Mexican factories was priced at $5,300, about $9,313 in today's money. The Ford Model T's initial price was about $850, equivalent to $21,719 today.
Read more about this topic: Tata Nano
Famous quotes containing the word price:
“The price we pay for the complexity of life is too high. When you think of all the effort you have to put in—telephonic, technological and relational—to alter even the slightest bit of behaviour in this strange world we call social life, you are left pining for the straightforwardness of primitive peoples and their physical work.”
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—John Ruskin (1819–1900)