Price
Announced as the least expensive production car in the world, Tata aimed for a price of one lakh rupee, or 100,000, which was approximately $2,000 US at the time. Only the very first customers were able to purchase the car at that price, however, and, as of 2012, the price for the basic Nano is around 150,000. Increasing material costs may be to blame for this rapid rise in price.
Compared to the Volkswagen Beetle it has a relatively low price, however. In 1990, a Beetle from Mexican factories was priced at $5,300, about $9,313 in today's money. The Ford Model T's initial price was about $850, equivalent to $21,719 today.
Read more about this topic: Tata Nano
Famous quotes containing the word price:
“I have asked a lot of my emotionsone hundred and twenty stories. The price was high, right up with Kipling, because there was one little drop of something, not blood, not a tear, not my seed, but me more intimately than these, in every story, it was the extra I had. Now it has gone and I am just like you now.”
—F. Scott Fitzgerald (18961940)
“I cannot think of punishing him ... merely for coveting that liberty for which we have paid the price of so much blood, and have proclaimed so often to be the right, and worthy pursuit of every human being.”
—James Madison (17511836)
“Thou blind mans mark, thou fools self-chosen snare,
Fond Fancys scum and dregs of scattered thought,
Band of all evils, cradle of causeless care,
Thou web of will whose end is never wrought;
Desire! desire, I have too dearly bought
With price of mangled mind thy worthless ware;”
—Sir Philip Sidney (15541586)