Price
Announced as the least expensive production car in the world, Tata aimed for a price of one lakh rupee, or 100,000, which was approximately $2,000 US at the time. Only the very first customers were able to purchase the car at that price, however, and, as of 2012, the price for the basic Nano is around 150,000. Increasing material costs may be to blame for this rapid rise in price.
Compared to the Volkswagen Beetle it has a relatively low price, however. In 1990, a Beetle from Mexican factories was priced at $5,300, about $9,313 in today's money. The Ford Model T's initial price was about $850, equivalent to $21,719 today.
Read more about this topic: Tata Nano
Famous quotes containing the word price:
“The price of hating other human beings is loving oneself less.”
—Eldridge Cleaver (b. 1935)
“From the point of view of the pharmaceutical industry, the AIDS problem has already been solved. After all, we already have a drug which can be sold at the incredible price of $8,000 an annual dose, and which has the added virtue of not diminishing the market by actually curing anyone.”
—Barbara Ehrenreich (b. 1941)
“For what were all these country patriots born?
To hunt, and vote, and raise the price of corn?”
—George Gordon Noel Byron (1788–1824)