Operations
The company was rechristened as Tata Global Beverages to include the range of health and nutritional beverages it wants to enter into. Via subsidiary companies, Tata Global Beverages manufactures 70 million kilograms of tea in India, controls 54 tea estates, ten tea blending and packaging factories and employs around 59,000 people. The company owns 51 tea estates in India and Sri Lanka, especially in Assam, West Bengal in eastern India and Kerala in the south. The company is the largest manufacturer of Assam tea and Darjeeling tea and the second-largest manufacturer of Ceylon tea.
Set up in 1964 as a joint venture with UK based James Finlay and Company to develop value-added tea, Tata Global Beverages has now product and brand presence in 50 countries. It is one of India's first multinational companies. The operations of Tata Global Beverages and its subsidiaries focus on branded product offerings in tea, but with a significant presence in plantation activity in India and Sri Lanka.
The consolidated worldwide branded tea business of Tata Global Beverages contributes to around 86 per cent of its consolidated turnover with the remaining 14 per cent coming from bulk tea, coffee and investment income.he The company is headquartered in Bangalore. With an area of approx 159 km² under tea cultivation, Tata Global Beverages produces around 30 million kg of black tea annually. Instant tea is used for light density 100% teas, iced tea mixes and in the preparation of ready-to-drink (RTD) beverages.
Tata Global Beverages owns five brands in India: Tata Tea, Tetley, Kanan Devan, Chakra Gold, and Gemini. The company has a 100% export-oriented unit (KOSHER and HACCP certified) manufacturing instant tea in Munnar, Kerala, which is the largest such facility outside the United States. Tata Global Beverages has subsidiaries in Australia, Great Britain, United States, Czech Republic and India.
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