Tata Global Beverages
Tata Global Beverages Limited (formerly Tata Tea Limited) is an Indian multinational non-alcoholic beverages company headquartered in Kolkata, West Bengal, India and a subsidiary of the Tata Group. It is the world's second-largest manufacturer and distributor of tea and a major producer of coffee.
Tata Global Beverages markets tea under the major brands Tata Tea, Tetley, Good Earth Teas and JEMČA. Tata Tea is the biggest-selling tea brand in India, Tetley is the second biggest-selling tea brand in the United Kingdom and Canada and the second biggest-selling in the United States and JEMČA is the biggest-selling tea brand in the Czech Republic.
Tata Global Beverages ventured into the Indian cafe market with a 50/50 joint venture with Starbucks Coffee Company. The coffee shops branded as "Starbucks Coffee - A Tata Alliance" will source coffee beans from Tata Coffee, a subsidiary company of Tata Global Beverages.
Read more about Tata Global Beverages: Operations, Marketing Strategy, See Also
Famous quotes containing the word global:
“The Sage of Toronto ... spent several decades marveling at the numerous freedoms created by a “global village” instantly and effortlessly accessible to all. Villages, unlike towns, have always been ruled by conformism, isolation, petty surveillance, boredom and repetitive malicious gossip about the same families. Which is a precise enough description of the global spectacle’s present vulgarity.”
—Guy Debord (b. 1931)