History
In December 2000 Girish Wagh was given a brief by Ravi Kant to create a new very light truck line that would add to Tata's current truck range. It was to be economical and to take on the three-wheeled cargo auto rickshaws in the Indian market. Based on this brief Wagh approached users of three-wheel cargo rickshaws and got their feed back on Tata's future four-wheel cargo vehicle. The feedback indicated the need for an economical vehicle that could take light loads over short distances. Additionally the feedback also revealed that future owners would prefer owning a four-wheeler cargo vehicle for the perceived prestige it would offer over a three-wheeled vehicle.
Read more about this topic: Tata Ace
Famous quotes containing the word history:
“The awareness that health is dependent upon habits that we control makes us the first generation in history that to a large extent determines its own destiny.”
—Jimmy Carter (James Earl Carter, Jr.)
“... the history of the race, from infancy through its stages of barbarism, heathenism, civilization, and Christianity, is a process of suffering, as the lower principles of humanity are gradually subjected to the higher.”
—Catherine E. Beecher (1800–1878)
“It is the true office of history to represent the events themselves, together with the counsels, and to leave the observations and conclusions thereupon to the liberty and faculty of every man’s judgement.”
—Francis Bacon (1561–1626)