History
In December 2000 Girish Wagh was given a brief by Ravi Kant to create a new very light truck line that would add to Tata's current truck range. It was to be economical and to take on the three-wheeled cargo auto rickshaws in the Indian market. Based on this brief Wagh approached users of three-wheel cargo rickshaws and got their feed back on Tata's future four-wheel cargo vehicle. The feedback indicated the need for an economical vehicle that could take light loads over short distances. Additionally the feedback also revealed that future owners would prefer owning a four-wheeler cargo vehicle for the perceived prestige it would offer over a three-wheeled vehicle.
Read more about this topic: Tata Ace
Famous quotes containing the word history:
“There is a constant in the average American imagination and taste, for which the past must be preserved and celebrated in full-scale authentic copy; a philosophy of immortality as duplication. It dominates the relation with the self, with the past, not infrequently with the present, always with History and, even, with the European tradition.”
—Umberto Eco (b. 1932)
“I believe that history might be, and ought to be, taught in a new fashion so as to make the meaning of it as a process of evolution intelligible to the young.”
—Thomas Henry Huxley (1825–95)
“History, as an entirety, could only exist in the eyes of an observer outside it and outside the world. History only exists, in the final analysis, for God.”
—Albert Camus (1913–1960)