Controversies
Targeted Advertising has raised a lot of fear and controversies, most particularly towards the privacy rights and policies.
Privacy International is fighting in order to make Governments legislate in a way that protects the rights of the general public. According to them, from any ethical standpoint such interception of web traffic must be conditional on the basis of explicit and informed consent. And action must be taken where organisations can be shown to have acted unlawfully.
A survey conducted in the United States by the Pew Internet & American Life Project between January 20 and February 19, 2012 revealed that most of Americans are not fans of targeted advertising, seeing it as an invasion of privacy. Indeed 68% of those surveyed said they are "not okay" with targeted advertising because they do not like having their online behavior tracked and analyzed.
Read more about this topic: Targeted Advertising