Benefits
- For the consumer : Because behavioral marketing enables advertisers to more easily determine user preferences and purchasing habits,
- For the advertiser: With targeted advertising, firms advertise more to consumers who have a strong preference for their product. It allows the firm to eliminate “wasted” advertising to consumers whose preferences do not match a product’s attributes. As a result, the targeting of advertising leads to higher profits.
Read more about this topic: Targeted Advertising
Famous quotes containing the word benefits:
“One of the benefits of a college education is, to show the boy its little avail.”
—Ralph Waldo Emerson (1803–1882)
“While greedy good-doers, beneficent beasts of prey,
Swarm over their lives enforcing benefits ...”
—Robert Frost (1874–1963)
“Through all opposition the personal benefits of the reform [dress] [bracketed word in original] have compensated; but had it been mainly sacrifice, the thought of working for the amelioration of women and the elevation of humanity would still have been the beacon-star guiding me on amid all discouragements.”
—Susan Pecker Fowler (1823–1911)