Designers For Target
In March 2007, the exclusive Australian launch of the Stella McCartney designer collection, was heralded as one of the biggest retail coups of the year. Target engaged Stella McCartney to design a 42-piece winter collection and Australian media noted frenzied activity in Target stores on the morning of the launch. A number of metropolitan stores had sold out of the range as soon as 10 minutes after opening. Items from the collection were appearing on sale on eBay at inflated prices within only a short times of stores opening. Another Stella McCartney collection was released in October 2010, to lesser fanfare.
In May 2007, Target announced its next designer range from Joshua Goot to a mixed reaction, and would subsequently produce a collaboration with American designer Zac Posen in April 2008. Also in April 2008, Australian fashion designer Collette Dinnigan released a range of lingerie known as the 'Wild Hearts' collection.
In February 2012, Target launched a line of women's lingerie designed by American burlesque dancer and model Dita Von Teese. Throughout 2012, Target also announced designer collaborations for children with Collette Dinnigan and Ksubi and Roberto Cavalli for women.
Read more about this topic: Target Australia
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