Corporate Affairs
Beginning on 28 February 2011 TAP began airing its "TAP With Arms Wide Open" (TAP de Braços Abertos) campaign, featuring its new slogan. Three singers, the Brazilian singer Roberta de Sá, the Portuguese singer Mariza, and the Angolan singer Paulo Flores starred in a music video with the song "Arms Wide Open." The music video featured TAP employees. The inclusion of the three singers was intended to highlight the proximity between peoples in the Lusophone countries.
Read more about this topic: TAP Portugal
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