Packaging
On early products (1961–1967), the box art corresponded to what they distributed. The box art was mainly done by Shigeru Komatsuzaki, Yoshiyuki Takani, and others. As Tamiya's goods' image and world view both broadened, their boxart, which had a feeling of "compositions of achievement" or "a story contained in a picture", became mainstream. This further enhanced its goods' image. However, after 1968's slot racer, products appeared without scenery on a white background. They had changed the boxart to be more accurate. This experiment turned out to be popular, and after that, Tamiya switched to the white package which had removed parts of models of airplanes and warships from the boxes. The boxart of Shigeru Komatsuzaki, which had contributed to the making of Tamiya's early image, has almost disappeared from Tamiya's products due to the change in box art strategies and discontinuation of former products.
Some model tanks' box art included images of items not included in the box. When Tamiya began exporting these, indications of the possibility of applying false advertising laws started to become a problem. Tamiya dealt with this by erasing the items and retouching the backgrounds.
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