Entrance of Plastic Models
The company was founded in 1946 as Tamiya Shoji & Co. (Tamiya Company) by Yoshio Tamiya (15 May 1905 - 2 November 1988) in Oshika, Shizuoka City. It was a sawmill and lumber supply company. With the high availability of wood, the Mokuzaigyou Company's wood products division (founded in 1947) was also producing wooden models of ships and airplanes, which later became company's foundation. In 1953, they decided to stop the sale of architectural lumber and focused solely on model making.
In the mid 1950s, foreign made plastic models were beginning to be imported and wooden model sales were decreasing, so in 1959 they decided to manufacture plastic models. Their first model was the Yamato. However, Tamiya's predecessors had sold Yamato models at 350 yen. By competing, Tamiya was at risk to get into the red by setting their price the same. However, they could not recover the cost of producing metal molds, so once again, they changed their products to wooden models, but at that time the model trade's tide was turning toward plastic models.
Using metal molds no longer needed for plastic toys, they released a racecar mini-kit, which was to finance the production of their next plastic model. To their good fortune, it became a hit. They decided that the second plastic model was to be the Panther tank, which had a linear form which would make the molds simple to produce. They commissioned Shigeru Komatsuzaki to do the box art. The Panther was motorized, moved well, and had a clear instruction manual which made it easy to assemble. Because of this, it gained a good reputation. It was made in a 1/35 scale because it was decided that it would use a single TYPE 2 battery but would hold 2 of them.
Read more about this topic: Tamiya Corporation
Famous quotes containing the words entrance of, entrance, plastic and/or models:
“Every man alone is sincere. At the entrance of a second person, hypocrisy begins. We parry and fend the approach of our fellow-man by compliments, by gossip, by amusements, by affairs. We cover up our thought from him under a hundred folds.”
—Ralph Waldo Emerson (1803–1882)
“A transition from an author’s books to his conversation, is too often like an entrance into a large city, after a distant prospect. Remotely, we see nothing but spires of temples, and turrets of palaces, and imagine it the residence of splendor, grandeur, and magnificence; but, when we have passed the gates, we find it perplexed with narrow passages, disgraced with despicable cottages, embarrassed with obstructions, and clouded with smoke.”
—Samuel Johnson (1709–1784)
“And I threw a little earth
on the pink coffin
covered by the fake plastic grass
and said O.K., God,
if it’s the end of the world,
it must be necessary.”
—Anne Sexton (1928–1974)
“Friends broaden our horizons. They serve as new models with whom we can identify. They allow us to be ourselves—and accept us that way. They enhance our self-esteem because they think we’re okay, because we matter to them. And because they matter to us—for various reasons, at various levels of intensity—they enrich the quality of our emotional life.”
—Judith Viorst (20th century)