Tamagotchi Effect - Virtual 'Friends'

Virtual 'Friends'

Having friends and friendships is a vital piece to human interaction and well-being in today’s society. Unfortunately, people may struggle for this basic need based on time restrictions and other commitments. Because of this, many are turning to the convenience of using technology to have a “virtual friend.” These virtual friends are designed to interact with people in the same fashion as a human friend would. They can range from a simple handheld pet all the way to possessing individual personalities and emotions, as real people do. Those most likely to form emotional attachments are likely anxious-ambivalent individuals, who tend to experience high levels of distress and a need for strong relationships.