Sightings
The first sighting of the seal was reported heavily in the Japanese media amid speculation as to whether the normally arctic seal could survive in a Tokyo river during summertime. Subsequent sightings generated massive publicity as huge crowds gathered to watch and TV crews broadcast live footage across Japan.
Tama-chan subsequently moved to rivers in nearby central Yokohama where he was a regular sight in Tsurumi and Katabira Rivers for the following months. Thousands gathered on bridges in the city daily to catch a glimpse of the celebrity animal. Merchandise went on sale and fan clubs were organised, and daily updates on Tama-chan were broadcast on TV. Yokohama's Nishi Ward even granted an honorary jūminhyō (residency registration) to Tama-chan. This prompted a group of foreign residents protesting against the fact that jūminhyō is only open to Japanese citizens (foreign nationals are registered under a separate system), to stage a march with whiskers drawn on their faces to demand a jūminhyō even though Saitama Prefecture has given fictional jūminhyō to public fixtures before either real or imaginary, such as Crayon Shin-Chan.
Read more about this topic: Tama-chan