Taiwan Excellence Awards

The Taiwan Excellence Awards is an award that is delivered by the Ministry of Economic Affairs (MOEA) and Taiwan External Trade Development Council (TAITRA) to encourage Taiwan industries to upgrade and incorporate innovalue into their products. The Taiwan Excellence Awards Selection is based on four different criteria: R&D, design, quality, and marketing. Each product must score evenly well in each category in ordered to be selected. An international panel of judges are invited to participate in this honorable selection in which the finalists surface after several evaluations.

Several plans were launched to promote the product designs, qualities and images of Taiwan: Quality Enhancement Plan (1988), Product Design Ability Enhancement Plan (1989), and the 1990 Image Enhancement Plan (IEP). This eventually led to the Branding Taiwan Project developed in 2006 with strong focus on the IEP. The IEP steadily enhanced the image of MIT products in three different stages with a specific objective during each stage:

• First stage (1990~1995): Focus on improving the negative image of MIT products.
• Second stage (1995~2000): An important criteria innovalue ("innovation" plus "added value") was created.
• Third stage (current stage): Image reformation of MIT product through an integrated global information campaign.

The current objective is to transform Taiwan from a regional manufacturing center into a global R&D / Innovation center.