Culture
The iconic status of the Taiwan Beer brand in Taiwanese society is reinforced by TTL marketing strategies. Ads feature celebrity endorsements by popular Taiwanese figures such as A-Mei. A basketball team named Taiwan Beer, popularly nicknamed 'The Brew Crew,' is sponsored by the company. The Taiwan Beer Bar and Beer Garden is a popular restaurant/brewery in Taipei. Restaurants and nightspots are also proliferating at the Taiwan Beer Factory in Wuri District, Taichung City. The Factory, near the Wujih station of the Taiwan High Speed Rail, is the site of an annual Taiwan Beer Festival (台灣啤酒節 Táiwān Píjiǔjié) held every summer.
Read more about this topic: Taiwan Beer
Famous quotes containing the word culture:
“Our culture has become something that is completely and utterly in love with its parent. It’s become a notion of boredom that is bought and sold, where nothing will happen except that people will become more and more terrified of tomorrow, because the new continues to look old, and the old will always look cute.”
—Malcolm McLaren (b. 1946)
“Sanity consists in not being subdued by your means. Fancy prices are paid for position, and for the culture of talent, but to the grand interests, superficial success is of no account.”
—Ralph Waldo Emerson (1803–1882)
“If mass communications blend together harmoniously, and often unnoticeably, art, politics, religion, and philosophy with commercials, they bring these realms of culture to their common denominator—the commodity form. The music of the soul is also the music of salesmanship. Exchange value, not truth value, counts.”
—Herbert Marcuse (1898–1979)