Tactical Voting - Pre-election Influence

Pre-election Influence

Because tactical voting relies heavily on voters' perception of how other voters intend to vote, campaigns in electoral systems that promote compromise frequently focus on affecting voter's perception of campaign viability. Most campaigns craft refined media strategies to shape the way voters see their candidacy. During this phase, there can be an analogous effect where campaign donors and activists may decide whether or not to support candidates tactically with their money and labor.

In rolling elections, or runoff votes, where some voters have information about previous voters' preferences (e.g. presidential primaries in the United States, French presidential elections), candidates put disproportionate resources into competing strongly in the first few stages, because those stages affect the reaction of later stages.