As A Weekly Alternative Newspaper
The more recent usage of the term 'tabloid' refers to weekly or semi-weekly newspapers in tabloid format. Many of these are essentially straightforward newspapers, publishing in tabloid format, because subway and bus commuters prefer to read smaller-size newspapers due to lack of space. These newspapers are distinguished from the major daily newspapers, in that they purport to offer an "alternative" viewpoint, either in the sense that the paper's editors are more locally oriented, or that the paper is editorially independent from major media conglomerates.
Other factors that distinguish "alternative" weekly tabloids from the major daily newspapers are their less-frequent publication, and that they are usually free to the user, since they rely on ad revenue. As well, alternative weekly tabloids tend to concentrate on local- or even neighbourhood-level issues, and on local entertainment in the bars and local theatres.
Alternative tabloids can be positioned as upmarket (quality) newspapers, to appeal to the better-educated, higher-income sector of the market; as middle-market (popular); or as downmarket (sensational) newspapers, which emphasize sensational crime stories and celebrity gossip. In each case, the newspapers will draw their advertising revenue from different types of businesses or services. An upmarket weekly's advertisers are often organic grocers, boutiques, and theatre companies while a downmarket's may have those of trade schools, supermarkets, and adult services, both usually contain ads from local bars, auto dealers, movie theaters, and a classified ads section.
Read more about this topic: Tabloid (newspaper Format)
Famous quotes containing the words weekly, alternative and/or newspaper:
“Henry David Thoreau, who never earned much of a living or sustained a relationship with any woman that wasn’t brotherly—who lived mostly under his parents’ roof ... who advocated one day’s work and six days “off” as the weekly round and was considered a bit of a fool in his hometown ... is probably the American writer who tells us best how to live comfortably with our most constant companion, ourselves.”
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