Tablet Computer - Sales

Sales

According to a survey conducted by the Online Publishers Association (OPA) in March 2012, 31% percent of Internet users in the United States own a tablet, up from 12% in 2011. The OPA estimates that tablet ownership among the U.S. Internet population will rise to 47%. The survey also found that 72% of tablet owners had an iPad, while 32% had an Android tablet in 2011; and by 2012, Android tablet adoption has increased, with 52% of tablet owners using an iPad, while 51% use an Android-powered tablet. The percentages do not add up to 100% because some tablet owners own/use more than one type of tablet.

As of October 2012, the top-selling tablet is Apple's iPad with 100 million units sold, and according to estimates by Forrester Research, the iPad family is followed by Amazon's Kindle Fire with 7 million, Barnes and Noble's Nook 5 million, and Google's Nexus 7 with 3 million units. For the first time in history, display screen shipments for tablets exceeded shipments for laptop display screens, as of October 2012.

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