Advertising
Much of the advertising around Tab was geared towards women with an emphasis on the fact that it could help them keep physically fit, even going so far as to appeal to their desire to look attractive to men. A popular campaign in the late 1960s carried the slogan "Be a mind sticker!" A slogan in the 1970s touted the brand as "a beautiful drink for beautiful people".
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Famous quotes containing the word advertising:
“Remove advertising, disable a person or firm from preconising [proclaiming] its wares and their merits, and the whole of society and of the economy is transformed. The enemies of advertising are the enemies of freedom.”
—J. Enoch Powell (b. 1912)
“The same people who tell us that smoking doesn’t cause cancer are now telling us that advertising cigarettes doesn’t cause smoking.”
—Ellen Goodman (b. 1941)
“The susceptibility of the average modern to pictorial suggestion enables advertising to exploit his lessened power of judgment.”
—Johan Huizinga (1872–1945)