Advertising
Much of the advertising around Tab was geared towards women with an emphasis on the fact that it could help them keep physically fit, even going so far as to appeal to their desire to look attractive to men. A popular campaign in the late 1960s carried the slogan "Be a mind sticker!" A slogan in the 1970s touted the brand as "a beautiful drink for beautiful people".
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Famous quotes containing the word advertising:
“Life is beset by many annoyances, and those that stand out above all are the life- insurance and advertising agents.”
—Alice Foote MacDougall (1867–1945)
“The same people who tell us that smoking doesn’t cause cancer are now telling us that advertising cigarettes doesn’t cause smoking.”
—Ellen Goodman (b. 1941)