International Introductions
Tab Clear went international only two weeks after its introduction in the United States. The clear cola with "a mouthful of flavor" was introduced at a news conference in London on January 18, 1993. The product was made available to the British public from early February that year with a trial price of 23p, initially in 330 ml cans and later in 1.5 and 2 litre plastic bottles. The drink was referred to as "a completely new idea in soft drinks and is unlike any other product available". This made Coca-Cola the first of the two rival US soft drink global corporations (Coke and Pepsi) to launch a clear cola into Europe.
In early February that year, The Coca-Cola Company announced plans to introduce Tab Clear into Japan, scheduling a public introduction for mid-March. Japan became the third country to be introduced to Tab Clear.
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