Initial Market Success
After positive consumer response in its initial 10 markets, it was announced on February 17, 1993 that Tab Clear would be introduced into an additional 20 American markets the coming March, increasing the drink's availability to 35 percent of the American population. In an article from the Los Angeles Times, it was reported that Coca-Cola expected to have Tab Clear available nationwide by the end of the year.
Despite the positive results, an article published in March that year reported "one oddity about the new Tab Clear: it is only sold in cans. You would think that would eliminate one of the soda's strongest selling points--its clearness."
Read more about this topic: Tab Clear
Famous quotes containing the words initial, market and/or success:
“For those parents from lower-class and minority communities ... [who] have had minimal experience in negotiating dominant, external institutions or have had negative and hostile contact with social service agencies, their initial approaches to the school are often overwhelming and difficult. Not only does the school feel like an alien environment with incomprehensible norms and structures, but the families often do not feel entitled to make demands or force disagreements.”
—Sara Lawrence Lightfoot (20th century)
“Forbede us thing, and that desiren we;
Preesse on us faste, and thanne wol we flee.
With daunger oute we al oure chaffare:
Greet prees at market maketh dere ware,
And too greet chepe is holden at litel pris.”
—Geoffrey Chaucer (1340?–1400)
“The logic of worldly success rests on a fallacy: the strange error that our perfection depends on the thoughts and opinions and applause of other men! A weird life it is, indeed, to be living always in somebody else’s imagination, as if that were the only place in which one could at last become real!”
—Thomas Merton (1915–1968)