The "Turner-Over Club"
Syracuse China sponsored the Turner-Over Club (later the Turn-Over Club) as a promotion for decades. The company gave out membership cards, with the idea that wherever members traveled, they would "turn over" their dinnerware to see if it was Syracuse China; witnesses to this curious behavior would then be treated to the story of the club and thus introduced to the brand name.
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Famous quotes containing the word club:
“He loved to sit silent in a corner of his club and listen to the loud chattering of politicians, and to think how they all were in his power—how he could smite the loudest of them, were it worth his while to raise his pen for such a purpose.”
—Anthony Trollope (1815–1882)