The "Turner-Over Club"
Syracuse China sponsored the Turner-Over Club (later the Turn-Over Club) as a promotion for decades. The company gave out membership cards, with the idea that wherever members traveled, they would "turn over" their dinnerware to see if it was Syracuse China; witnesses to this curious behavior would then be treated to the story of the club and thus introduced to the brand name.
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Famous quotes containing the word club:
“I spoke at a woman’s club in Philadelphia yesterday and a young lady said to me afterwards, “Well, that sounds very nice, but don’t you think it is better to be the power behind the throne?” I answered that I had not had much experience with thrones, but a woman who has been on a throne, and who is now behind it, seems to prefer to be on the throne.”
—Anna Howard Shaw (1847–1919)