The "Turner-Over Club"
Syracuse China sponsored the Turner-Over Club (later the Turn-Over Club) as a promotion for decades. The company gave out membership cards, with the idea that wherever members traveled, they would "turn over" their dinnerware to see if it was Syracuse China; witnesses to this curious behavior would then be treated to the story of the club and thus introduced to the brand name.
Read more about this topic: Syracuse China
Famous quotes containing the word club:
“Mi advise tu them who are about tu begin, in arnest, the jurney ov life, is tu take their harte in one hand and a club in the other.”
—Josh Billings [Henry Wheeler Shaw] (1818–1885)