The "Turner-Over Club"
Syracuse China sponsored the Turner-Over Club (later the Turn-Over Club) as a promotion for decades. The company gave out membership cards, with the idea that wherever members traveled, they would "turn over" their dinnerware to see if it was Syracuse China; witnesses to this curious behavior would then be treated to the story of the club and thus introduced to the brand name.
Read more about this topic: Syracuse China
Famous quotes containing the word club:
“Women ... are completely alone, though they were born and bred upon this soil, as if they belonged to another class in creation.”
—“Jennie June” Croly 1829–1901, U.S. founder of the woman’s club movement, journalist, author, editor. F, Demorest’s Illustrated Monthly Mirror of Fashions, pp. 363-4 (December 1870)