Tobacco Promotion
In 1983, Stallone entered into an agreement with Associated Film Promotions, Inc. representing their client, cigarette manufacturer Brown & Williamson Corp., to use or place B&W products in five of his feature films. In exchange, Stallone was paid a total of $500,000, disbursed as $250,000 up front and $50,000 "payable at the inception of production of each participating film." In the initial correspondences Stallone guaranteed that he would "use Brown and Williamson tobacco products in no less than five feature films" but later, to be consistent with the character of Rocky Balboa, it was decided that "other leads will have product usage" in Rocky IV. In 2002 documentation of the agreement was made publicly available through the Legacy Tobacco Documents Library at the University of California, San Francisco.
Read more about this topic: Sylvester Stallone
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