Further information: The Apprentice (UK series two)
Ahmed appeared as a candidate in series two of The Apprentice, a British reality television show hosted by Lord Alan Sugar. The series was broadcast from February to May 2006. On the show Ahmed was a member of the "Invicta" team. He was a notable candidate on the show, but was fired in week 10.
One of his quotes on the show was a, £100,000 salary is not enough but it's a good place to start."
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