SWOT Analysis - Corporate Planning

Corporate Planning

As part of the development of strategies and plans to enable the organization to achieve its objectives, then that organization will use a systematic/rigorous process known as corporate planning. SWOT alongside PEST/PESTLE can be used as a basis for the analysis of business and environmental factors.

• Set objectives – defining what the organization is going to do
• Environmental scanning
  • Internal appraisals of the organization's SWOT, this needs to include an assessment of the present situation as well as a portfolio of products/services and an analysis of the product/service life cycle
• Analysis of existing strategies, this should determine relevance from the results of an internal/external appraisal. This may include gap analysis which will look at environmental factors
• Strategic Issues defined – key factors in the development of a corporate plan which needs to be addressed by the organization
• Develop new/revised strategies – revised analysis of strategic issues may mean the objectives need to change
• Establish critical success factors – the achievement of objectives and strategy implementation
• Preparation of operational, resource, projects plans for strategy implementation
• Monitoring results – mapping against plans, taking corrective action which may mean amending objectives/strategies.