Switching Barriers

Switching barriers or switching costs are terms used in microeconomics, strategic management, and marketing to describe any impediment to a customer's changing of suppliers.

In many markets, consumers are forced to incur costs when switching from one supplier to another. These costs are called switching costs and can come in many forms.

Read more about Switching Barriers:  Definition, Competition, Collective Switching Costs, and Market Performance

Famous quotes containing the word barriers:

    Emancipation should make it possible for woman to be human in the truest sense. Everything within her that craves assertion and activity should reach its fullest expression; all artificial barriers should be broken, and the road towards greater freedom cleared of every trace of centuries of submission and slavery.
    Emma Goldman (1869–1940)