Switching barriers or switching costs are terms used in microeconomics, strategic management, and marketing to describe any impediment to a customer's changing of suppliers.
In many markets, consumers are forced to incur costs when switching from one supplier to another. These costs are called switching costs and can come in many forms.
Read more about Switching Barriers: Definition, Competition, Collective Switching Costs, and Market Performance
Famous quotes containing the word barriers:
“The barriers of conventionality have been raised so high, and so strangely cemented by long existence, that the only hope of overthrowing them exists in the union of numbers linked together by common opinion and effort ... the united watchword of thousands would strike at the foundation of the false system and annihilate it.”
—Mme. Ellen Louise Demorest 1824–1898, U.S. women’s magazine editor and woman’s club movement pioneer. Demorest’s Illustrated Monthly and Mirror of Fashions, p. 203 (January 1870)