Switching barriers or switching costs are terms used in microeconomics, strategic management, and marketing to describe any impediment to a customer's changing of suppliers.
In many markets, consumers are forced to incur costs when switching from one supplier to another. These costs are called switching costs and can come in many forms.
Read more about Switching Barriers: Definition, Competition, Collective Switching Costs, and Market Performance
Famous quotes containing the word barriers:
“... in love, barriers cannot be destroyed from the outside by the one to whom the cause despair, no matter what he does; and it is only when he is no longer concerned with them that, suddenly, as a result of work coming from elsewhere, accomplished within the one who did not love him, these barriers, formerly attacked without success, fall futilely.”
—Marcel Proust (1871–1922)