Overview
The wording was formally adopted in the late 19th century and is unique in that most other countries use the phrase "Made in (Country Name)". The most obvious place where the label is found is on Swiss watches. The Swiss laws permit the use of the words "Suisse", "produit suisse", "fabriqué en Suisse", "qualité suisse" or the translations, "Swiss", "Swiss Made", or "Swiss Movement". On some older watches, for example, the word "Swiss" appears alone on the dial at the six o'clock position.
There are two discrete sections of the Swiss law that pertain to the use of the name Swiss made. The first law, which applies to all types of Swiss products, is the Loi sur la protection des marques (LPM). The LPM at Article 50 provided the authority for the enactment of the second law, Ordonnance du 23 décembre 1971 réglant l’utilisation du nom «Suisse» pour les montres, relating specifically Swiss watches. The text of either law is available in French, German or Italian, since those are the principal official languages of Switzerland.
Read more about this topic: Swiss Made