Swinging London - Fashion and Symbols

Fashion and Symbols

During the time of Swinging London, fashion and photography were featured in Queen magazine, which drew attention to fashion designer Mary Quant.

The model Jean Shrimpton was another icon and one of the world's first supermodels. She was the world's highest paid and most photographed model during this time. Shrimpton was called "The Face of the '60s", in which she has been considered by many as "the symbol of Swinging London" and the "embodiment of the 1960s". Other popular models of the era included Veruschka, Peggy Moffitt, and Penelope Tree. The model Twiggy has been called "the face of 1966" and "the Queen of Mod," a label she shared with others, such as Cathy McGowan, who hosted the television rock show, Ready Steady Go! from 1964 to 1966.

Mod-related fashions such as the miniskirt stimulated fashionable shopping areas such as Carnaby Street and King's Road, Chelsea. The fashion was a symbol of youth culture.

The British flag, the Union Jack, became a symbol, assisted by events such as England's home victory in the 1966 World Cup. The Mini-Cooper car (launched in 1959) was used by a fleet of mini-cab taxis highlighted by advertising that covered their paintwork.