Slogans
- Stop cleaning. Start Swiffering. (1999–2003)
- Stop cleaning. Get Swiffer. (2003–2006)
- Swiffer gives cleaning a whole new meaning. (2006–present)
- Swiffer's built smarter to clean better. (2010)
- The Swiffer way to dust. (United Kingdom; 2000–present)
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Famous quotes containing the word slogans:
“The art of the critic in a nutshell: to coin slogans without betraying ideas. The slogans of an inadequate criticism peddle ideas to fashion.”
—Walter Benjamin (1892–1940)