Peeball
Peeballs are biodegradable compacted-powder balls that can be collected, or placed in gentlemen's urinals and destroyed using the power of the urinary stream. Peeball is available in many retail outlets including the Mitchells & Butlers and Scottish & Newcastle pub chains, Virgin Megastores, River Island, Maplin and Ryman, and via the web. In the UK, Peeballs cost £1.00 with at least 30p of which going directly to the Prostate Cancer Charity.
Peeball was conceived as 'a new approach to charitable awareness and fund raising – an alternative to the worthy-but-dull badges and key rings that have become the mainstay of charity in retail'. It was created to engage and amuse but also to highlight issues that would never usually be discussed socially or in mainstream media. Peeball has used schoolboy humour to help communicate serious health and awareness messages. The game has been featured on national TV (on This Morning), in radio programmes (including Radio One's Mark and Lard 'playing' the game on air and a feature on the Steve Wright Show), newspapers, magazines and the local press. In addition, the Peeball on-line game has been played more than 26,000,000 times. As a result of its success in the UK – Peeball has been adopted for launch by several other national prostate cancer charities.
Over 500,000 Peeballs have been sold in the UK raising over £150,000 for The Prostate Cancer Charity
Read more about this topic: Sweetapple