DogMob
DogMob was created with Mobstar Media for Battersea Dogs and Cats Home.
Dogmob allows customers to download mobile phone content – images, screensavers, mobile wallpapers, ringtones – and ‘thank you’ messages featuring Battersea Dogs currently looking for homes. The concept created a link between the charity and payments for popular dog related mobile content.
Supporters visit the DogMob site, select the Battersea Dog they’d like to adopt, and then text the dog’s name to a 'short code' number. (There’s a choice of four dogs on the site at any time – updated regularly as they find homes – together with information about them and how they came to the Dog's Home.)
Customers are then sent a link to a wapsite where they can download four pieces of content – an animated screensaver, wallpaper certificate, a ‘thank you’ video and barking ringtone.
Customers can also register for free news updates about their adopted dog.
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