Sweetapple

Sweetapple is the charitable brand, creative consultancy and production company established by Elaine and Matthew Sweetapple.

Based in London, since 2002 Sweetapple has been responsible for creating and giving ideas to charities which have raised over £1,000,000 for the causes concerned. These have included Peeball, for the Prostate Cancer Charity (UK), CANSA (South Africa) and the Australian Prostate Cancer Foundation, 'Remember Me' for the road crash victim's charity, RoadPeace (UK), the ecological musical story, Rockford's Rock Opera, written with Steve Punt – which includes several charity partners including WWF, Buglife and Missing Persons – 'DogMob' for Battersea Dog's Home, and 'GiveSure' Charitable Insurance.

Although it remains a commercial marketing, production and PR consultancy, the organisation's charitable works have developed a wider profile, winning several UK national awards; these include the Institute of Public Relations "Outstanding Achievement Award" and PRWeek magazine's "Best Not for Profit" awards.